Amazing Destinations Ltd. Is An Independently Run Travel...

Amazing Destinations Ltd. is an independently run Travel Agency that specializes in adventure holidays. The company has been in operation for 12 years organizing tours and independent holidays to destinations such as Greenland, Alaska, Burma, Borneo and Namibia; and targets the luxury end of the travel market. The company is in the midst of revaluating their business structure and is considering adding real adventure holiday package in the remote regions of the world. The company has realised declining revenues due to recession and is looking for opportunities to explore new markets. The problems currently impacting this company are, declining revenues, focus on luxury holidays package geared towards age group of 40-60, lack of digital marketing techniques, dated information system, and staff that is not receptive of technological changes. Amazing Destinations can turnaround their business operations by attracting new customers to offset declining sales and add new tourism packages to expand their product offerings. Real adventure holiday package is the right step to attract younger generation into the company’s brand offering and with exceptional service and customized experience, the company could convert the real adventure customers to their more profitable luxury holidays package and in the process develop brand loyalty. The company in order to stay competitive in the marketplace must also implement a new online booking system to increase operations efficiency andShow MoreRelatedAir Asia Marketing Plan17846 Words   |  72 PagesSince 2001, AirAsia has swiftly broken travel norms around the globe and has risen to become the world’s best. 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